01
Upload Once
Master audio, artwork, lyrics, campaign copy, charts, stems, photography, video, links, dates and rights information.
A Wild Kestrel product
Global Music Marketing, Simplified.
One campaign, built for every market.
Build once. Cascade everywhere.
Turn the assets your team already creates into locally relevant campaigns, translations, worship resources, media packs and market-ready materials for every territory you choose to activate.
Built from years of working across international music marketing.
Too much time is lost rebuilding the same campaign, chasing the latest contacts, finding the right assets and asking local teams to work from material created for somewhere else.
Song Cascade keeps one Global source of truth, then helps each market receive the right assets, in the right language, for the right people — with local review and approval built into the process.
Less duplication. Less friction. More time helping great songs travel further.
One coherent workflow
From Global master to measurable local action.
02
Localise
Adapt for language, culture, market, audience, media and church environments.
03
Approve
Move every asset clearly from AI Draft to Local Review to Approved.
04
Cascade
Equip worship leaders, churches, schools, retailers, radio, media, events, networks and local champions.
05
Measure
See territory engagement, downloads, media servicing, church adoption and local-language activity.
The platform
Built around the release, not disconnected files.
Global Song Hub
One authoritative source for every release and approved asset.
Territory Activation
Turn Global material into market-ready campaigns without duplicating the source song.
Asset Factory
Create local press releases, stories, emails, pitches, social copy, artwork, packs and SongCards.
Worship Resources
Deliver lyrics, translated charts, transpositions, arrangements, lead sheets, backing tracks, stems and rehearsal tools.
SongCards
Generate digital, PDF, print-ready and territory-specific cards with artwork, QR links, key, tempo, writers and story.
DigitalDownloadable PDFPrint-readyTerritory-specificQR-linked
Media Cascade
Service radio, magazines, websites, journalists, podcasts and broadcasters through one clean SongCascade link.
Local Champions
Identify high-potential, low-adoption markets and activate approved local artists, worship leaders, translators and networks.
Approved organisations only
Ready to activate your next release?
Request access for your label, publisher, artist team or ministry. Every new user is reviewed before any workspace or catalogue becomes visible.